This is a folio or case designed for the yet to be released Apple iPad 2, it is a just about as smart as you could get and therefore is well suiting the ultra smooth design features that Apple have introduced into the new iPad.
This is just some information from the Booqbags site that explains a little about the Booqpad iPad case;
The Booqpad agenda combines iPad 2 case and notepad into one product, making it the ideal solution to create, store, review or present the next hot idea. Keeping a pen or stylus, business cards, cash or tickets close to your iPad and written notes has never been more convenient. Designed symmetrically for right and left handed users, each Booqpad ships with a blank, 50-sheet A5 notepad made from at least 30% post-consumer materials and printed with soy ink, a surface perfect for sketching, writing, note-taking, or laying out the next app, printed piece, product, story, or website.
Priced at around £30
Source [Cool Material]