There is no doubt that Lord Sugar is a force to be reckoned with in business, TV and of course the upper house too, but now he has been taken on by the founding shareholders of YouView (formally known as Project Canvas) to save the free to view channel from under before it even manages to launch.
According to former non executive chairman Kip Meek, “It has been apparent for some time that the YouView board would benefit from additional expertise in consumer marketing and technology delivery. Lord Sugar clearly supplies this. As the venture progresses towards launch, the change in Chairman makes sense. I wish Lord Sugar well.”
YouView is jointly owned by BBC, ITV, Channel 4, Channel Five, TalkTalk, BT and Arqiva, it was supposed to have been launched before the end of 2010, then 2011 and now it looks as if the launch will not actually take place until 2012, clearly there is a lot of work to be done here.
Representing the YouView shareholder is Charles Dunstone, Chairman of TalkTalk, he said: “Lord Sugar’s experience in delivering set top box technology to the consumer is unrivalled and we are delighted that he will be with us as we introduce a new, enhanced television experience to homes across the UK. As we move from the development to the delivery stage I can’t think of anyone better placed to help bring YouView to market than Lord Sugar.”
Lord Sugar will be paid a salary for taking on this position, but as of yet details are yet to be released.