As from the 25th May of this year, the way that websites track visitors and users will fall under new European laws, which should mean that the website owners or managers would require explicit consent from the visitor to install cookies on their machines.
There are good reasons as to why the user would want to have cookies installed as it allows the website to remember the user and tailor services according to the user’s requirements. However, there is also the tracking element that puts users off, so the pros and cons need to be weighed up by the individual.
According to Ed Vaizey, the minister for Culture, Communications and the Creative Industries, “cause uncertainty for businesses and consumers”.
The Information Commissioner, Christopher Graham said: “I cannot bark at the industry at the moment because I have not got the regulations.” In addition, he finished off by saying “My message is that this is not your ‘get out of jail free’ card,”
Business in the UK will need to get their acts in order as the rules come into play late May, the downside will be that almost every website that is visited for the first time will present the user with a pop up window, which is equally annoying.