There cannot be many internet users around the world who have not seen or heard of the Google Doodle. However, just to refresh, it is where the search giant changes its logo to what they call a special event logo.
But it seems that for some time Google have been trying to patent Google Doodles and finally after some ten years of trying Google have won the patent known as “Systems and methods for enticing users to access a web site” crediting Sergey Brin as the creator of the system.
According to the paperwork the Google patent reads like this, “A system provides a periodically changing story line and/or a special event company logo to entice users to access a web page. For the story line, the system may receive objects that tell a story according to the story line and successively provide the objects on the web page for predetermined or random amounts of time,”
It finished off with, “For the special event company logo, the system may modify a standard company logo for a special event to create a special event logo, associate one or more search terms with the special event logo, and upload the special event logo to the web page. The system may then receive a user selection of the special event logo and provide search results relating to the special event.”