It seems that we have company and brand logos thrust into faces all of the time, so much is this the case that we often associate the logo with a brand rather than the actual brand name. Therefore, what would the world be like if there was a change in how logos where created, to the extent that they had to be honest and a true representation of what the brand stands for.
Here are some cool interpretations of famous brand names and logos, they are supposed to represent the actual services and product that the company is providing, but leaning towards being more honest than just an image.
Of course, this would never work as the negative view portrayed within these alternative logos would clearly work against the company in a big way. We as consumers need to recognise a logo and immediately know it represents, even if there are people out there who have a different opinion on what the logo represents.