It seems that being a champion is within the reach of just about anyone these days who is in a position to offer help, advice or just in share their experiences of technology and the internet.
The government’s digital champion is of course, Martha Lane Fox, who is probably best known for being one of the founders of lastminute.com, but has since been involved with a number of interesting positions such as being on the board of Channel Four and Marks and Spencers.
However, it is her role as the governments Digital Champion that interests us and the Race Online 2012 campaign. The object here is to bring people that work with IT and the internet together in order to create a network of champions, who in turn will encourage those people who have never been online or for some reason cannot afford to get online to embrace the online world.
According to the Martha Lane Fox, “I’m not asking people to sit down and go through the complications of a presentation or train somebody in complex coding – I just want to enthuse people and inspire them and I think the rest will take care of itself,”
Currently Martha’s army consists of 100,000 champions for all walks of life and with different level of experience, but all with one goal, to get more people and households online by 2012!