For website owners search engine optimisation or as it is better known SEO, is all important as it can mean the difference between having a successful site or a failing site. However, not all SEO plans work across the board; this is something that has to be tailored to the sites individual needs and desires!
Therefore, for the new site owner, who either has little experience in SEO or has limited or no budget to play with, where do they start the long and winding road of keywords, search phrases, page rank and so on. Well this is something that is just going to take time; it is like playing the long game where good things happen but in good time!
Check out this interesting info graphic to get a general idea on where to start and when to go;
Source [States of Search]