It seems that in the world of business and commerce there are ups and downs, as well as changes of direction and fortune. However, it is changes in the way that people operate that really make a difference. We only have to look at these two guys, Steve Jobs and Bill Gates they have swapped around from being cool to bad to completely evil several times due to the business decisions made.
Currently it seems that Bill Gates is good and Steve Jobs is bad, but as we know with these two things can change very quickly and maybe at some future date we would be looking at this in a different way.
Source [Geeks are Sexy]