The Advertising Standards Authority (ASA) have banned the latest advert from BT Yahoo because it could be seen as condoning wreckless or irresponsible driving, despite the fact that Yahoo claims that the advert did not encourage people to break the speeding limits.
The advert for the latest BT Yahoo mail service, show a couple of women in a car driving through the countryside with the background scenery blurred as if they were travelling at high speed. However, of course BT Yahoo is claiming that breaking speed limits refers to broadband connection speeds and not those applied to the UK’s roads.
However according to a spokesman for the ASA on this matter,
‘We considered that because the ad showed the car against a blurred background and was headlined “Faster is funner”, speed was the key message of the ad.’
‘We concluded that the combination of the headline and the image, portrayed speed in a way that might encourage motorists to drive irresponsibly and could therefore be seen to condone anti-social behaviour and irresponsible driving.’
‘The ad must not appear again in its current form. We told Yahoo! not to portray speed in a way that might encourage motorists to drive irresponsibly in future.’
This is advert that has been banned solely by the ASA, as it appears that no other complaints were received about the advert or its content.