Did you that almost half of search engine users only click on sites served up on the first page, so unless you site is on the first page then you are going to struggle getting any joy out of Google search anytime soon. There is plenty help out there on the web or even in the real world, but the pros cost and how do you that any of the changes you are making to the site are actually going to work? The simple answer is unless you are following a pattern or plan, then you may not be gaining anything and in fact, you could even be making things worse.
Take a look at this cool info graphic, it offers plenty of help and advice to the website owner; it makes no difference if you are experience in SEO or not as it seems to cater for all levels.
Source [DIY SEO]