Following the decision by the Financial Times to offer its app direct to the consumer instead through the Apple App Store, Apple has had to think and act fast, they could have stopped the FT, but instead the firm has gone the other way and opened up the flood gates for content providers. So how it stands now is Apple have scrapped the rule that requires the apps to share their revenues with Apple, it sounds easy, but Apple are not stupid as they have not made it that easy for a content provider to provide theirs apps outside of the App Store.
These are the changes to the Apple rules that govern subscriptions;
This is the rule as is was introduced at the beginning of the year;
11.13 Apps can read or play approved content (magazines, newspapers, books, audio, music, and video) that is sold outside of the app, for which Apple will not receive any portion of the revenues, provided that the same content is also offered in the app using IAP at the same price or less than it is offered outside the app. This applies to both purchased content and subscriptions.
Here is the same rule but with the recent changes that Apple has made to it;
11.13 Apps that link to external mechanisms for purchases or subscriptions to be used in the app, such as a “buy” button that goes to a web site to purchase a digital book, will be rejected.
11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app.
It seems that Apple have given up on policing the way that apps are managed leaving it up to the big players to manage their apps how they please.
Source [All Things D]