The Internet Corporation for Assigned Names and Numbers (ICANN) has voted to allow for the creation of a completely new system of domain suffixes in one of the biggest changes to the internet for a long time.
Currently there are only twenty two generic top-level domain names (gTLDs) as well as the two hundred and fifty odd names that describe a location, such as .co.uk and .de. However, with these new changes it will be possible for businesses, cities and brand names to have their own domain name, such as .google, .apple and so on!
Rod Beckstrom, president and chief executive officer for Ican;
“Icann has opened the internet’s addressing system to the limitless possibilities of the human imagination. No one can predict where this historic decision will take us.”
This throws open all sorts of possibilities for businesses and even celebrities to come up with specific domain names to suit their marketing needs, but there will be limits on what they can actually apply for.
According to Bruce Tonkin, chief strategy officer at Melbourne IT, a domain registry service;
“You need IT robustness and you need intellectual property protections beyond what is available in the dot com space. You have to have 24/7 abuse team. You have to have mechanisms where a trademark holder has first right to get their name,”
The cost of registering for a personalised domain name is not going to be cheap either, but expect to pay £114,000 or $185,000 and prove that you have a right to use the name too.
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