The growth of online advertising

There was time when video advertising was just for the big boys, but with the growth in Smartphone and tablet use and the ability to produce cost effective video advertising there has never been a better time for the smaller business to get their products and services in front of a wide audience. In fact by 2015 it is estimated that two thirds of the global mobile traffic will be video and in fact around a third of those who watch online video, admit to watching less television and so is has to be assumed that the advertising market will also shift from TV to Mobile over the same period. Check out this cool info graphic, which shows just how the market could be shaping up over the next few years.

Source [White and Wong]