The science of colours

Believe it or not, colours can have a serious effect on how we feel about products and services. Nevertheless, can a colour really influence whether we buy something or not? Well it seems that Kissmetrics is the science of colours and here is an info graphic that shows exactly how colour can attract the buyer to something. However, it also features a piece on what colours mean to different services and why business uses a certain colour it is very interesting!

Source [Column Five Media]