The share feature found on many websites is a good idea for the site owner, the visitor, as it allows the user to show others something very cool, and for the site owner this leads on to more traffic, everyone wins! For a well known brand this is different, why would a visitor to a food manufacturers website want to share something with their friends? Well in fact there ways where the branded site owner can encourage the visitor to share the love.
These are the five key ways to get customer to share your content;
Increase the Payoff When People Share More
Give Them Something Exclusive
Appeal to Their Altruism
Let Fans Help Create the Offer
Identify, Recognize and Reward Super fans