Free scholarship for best tweet

Here is a great way to show that you know all about social media and win a cool $37,000 (£23,000) scholarship in the process, not bad for something with just 140 characters.

According to Colleen Downie, who is the senior assistant dean of the MBA course, mentioned that;

“Social media has been shown to be a powerful tool for business communication so it makes sense that our applicants demonstrate an ability to use it. This is a way for prospective students to show us that they embrace innovation and are comfortable using the kind of media and technology driving so many changes in business.”

It seems that long winded essay has had its day at the University of Iowa, why write four pages when you can tweet instead, could this be the future of a university education or just a gimmick?

Source [Telegraph]