Anyone who uses the micro blogging site Twitter will know that a long URL is a nightmare as they can use up all of the character allowance. Sure there are URL shortners, but there some folks who do not like clicking on a shortened URL and for good reason! But Google are hoping that by replacing the goo.gl short URL with the new and snappy g.co this will give the users confidence in clicking on a URL with the Google brand built in, let’s wait and see about that one!
According to Gary Briggs, who is the VP for Consumer Marketing at Google, he wrote on the official Google Blog;
“The shorter a URL, the easier it is to share and remember. The downside is, you often cannot tell what website you’re going to be redirected to. We will use g.co to send you only to web pages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.”