The UK’s largest supermarket chain Tesco are trailing free wireless internet in four of their stores, which may not seem like a big thing as they have around 2,700 stores throughout the UK. However, if the trail proves to be a success and there is no reason why it should not, then free Wi-Fi will rolled out across all of the Tesco stores.
If this went ahead Tesco would become the first supermarket to offer this service, the consumer is already used to getting free Wi-Fi in restaurants, bars and hotels. However, in a supermarket, this would be new and it would offer the Tesco the chance to target the consumer with special offers and product details while they are going about their shopping! Every little helps!
According to the man in the know, the chief information officer for Tesco Stores, Mike McNamara;
‘You can stand there Canute-like and pretend nothing is happening…or you can say it’s happening, and I am going to help it happen. My guess is it will go to all stores.’
However, he did have a word of warning for anyone who thinks that they can walk into the store an abuse the free Wi-Fi;
‘if you sit there streaming video all day we may switch it off.’
Source [Daily Mail]