Some say that it is your business plan, the idea, the people that you are working with or of course, the product or service that you are offering that makes a cool business. Well it is all of that and of course, your firm’s name, what you call your business is all important, it has to be catchy and if possible simple. I spent months working on the TechMASH name and it seems about right for what we do, this is what your business name should do as well. Check out this cool looking info graphic produced by Webs.com, it gives an insight into what is in a business name.
Source [Top Cultured]