AR Ad’s In Times Square

Augmented Reality has arrived in New York’s entertainment centre, Times Square with movie billboards becoming interactive when a device with the appropriate app is pointed towards the billboard. Check out the video to see exactly what happens when a device is pointed towards the screen.

These are the cool AR AD TAKEOVER Triggers:

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.

Horrible Bosses – Horizontal phone booth advertisement

30 Minutes or Less – Horizontal phone booth advertisement

Crazy Stupid Love – Horizontal phone booth advertisement

Crazy Stupid Love – Horizontal subway entrance advertisement

Harry Potter – Horizontal phone booth advertisement

Aliens and Cowboys – Billboard at 42nd street and 7th avenue SWC

Source [Gajitz]

 

 

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