ASA Bans The Motorola Atrix Advert

The UK’s Advertising Standards Authority (ASA) has banned the latest advertising for the Motorola Atrix for claiming that it is the “world’s most powerful Smartphone” it seems that some Samsung users took exception to this advert and complained to the ASA.

According to the ASA the reasons behind this decision were;

“We considered most viewers would understand the claim ‘the world’s most powerful Smartphone’, in context to a Smartphone, to mean that the product had, among other features, a faster processor than any other Smartphone. Because the Samsung Galaxy S II i9100 had a faster processor than the ATRIX, we considered the claim “The world’s most powerful Smartphone” had not been substantiated by comparative evidence and concluded that it was misleading.”

It seems that the Motorola Atrix has a dual core 1 GHz processor, while on the other hand, the Samsung Galaxy SII has a dual-core 1.2 GHz processor, it may only be just .2 GHz but it makes all of the difference in advertising.

Source [Telegraph]