According to data, it would appear that football or soccer, depending on which side of the Atlantic you are located on, is breaking all sorts of records and we are not talking about crowds here, this is social media and mobile usage. It seems that the two are linked and as technology advances, the fans of football are likely to be using it to communicate what is going at the game.
The same goes for the clubs, they have embraced social media too, with many of the clubs having huge followings on Twitter and Facebook too. Even some of the players use social media, for example, Christiano Ronaldo has almost 3.4 million followers on Twitter! To see just social media savvy football has become, footballmeister.com have produced this interesting info graphic on football.
Source [Football Meister]