Ticketmaster have made it easier for Facebook users to find out where their friends are sitting at events and shows so that they can tag the sits next to them. Which all sounds nice and friendly, so long as you want to be sitting with your Facebook entourage? Facebook users have to connect their accounts first, but once done the interactive map will highlight seats booked by friends with mini Facebook flags.
According to the Ticketmaster executive vice president of ecommerce Kip Levin;
“Online took away from the old experience of going down to the record store to purchase tickets,” he says. “This is a way to go back to that. We studied the way people bought tickets. People said they would buy tickets … because they knew where their friends were sitting,”