This is the SUGRU hacking putty

We all need power cables to keep going, otherwise nothing would be working! However, these cables tend to break every now and then we are in trouble! However, with this product called SUGRU within a couple of minutes the broken cable can be fixed and the day would have been saved! SUGRU is a sort of a sticky putty glue sort of thing that in 24 Hours becomes solid, yet pliable.

This is what the one of the designers had to say about the SUGRU mouldable silicon material;

Jane, one of the genius folks behind SUGRU (gaelic for play), was studying product design at RCA London when she had an idea: “I don’t want to buy new stuff all the time. I want to hack the stuff I already have so it works better for me.” The idea was born and then it took the SUGRU team almost six years to create a moldable silicone that is sticky like Super-Glue and fun to use like Play-Doh:

Price at $18

Source [Incredible Things]