Tesco shoppers will soon be able to make full use of their computer and webcam to view products from the Tesco Direct catalogue in 3D! This will allow the shopping to see exactly what they are thinking about buying before they actually press “Buy” and end disappointed because they could not see the complete item. This is the new and exciting Augmented Reality System in action, where images can become 3D right in front of the consumer, check out the video to see it in action.
This is what Tesco have to say about its new Augmented Reality feature;
New to Augmented Reality? Bring products into 3D virtual reality with our new Augmented Reality System. You have never seen anything like it!