Apple Increases Online Popularity

The electronics retailer Apple have moved up to second place in the UK’s online retailer league table according to the Interactive Media in Retail Group (IMRG) over taking Argos to sit behind Amazon.

It seems that 2011 has been yet another growth year for online retail sales with consumers spending around 322 million hours shopping online to the end of October 2011; this is expected to exceed 350 million hours by the end of the year!

According to James Murray, who is a marketing research analyst at Experian Hitwise, said;

Amazon UK and Apple are now the two biggest brands in online retail, and this Christmas they will go head-to-head in the gadget wars as the Amazon Kindle contends with the Apple iPad. Our data shows that iPad is the more popular gadget online but the Kindle’s lower price point may entice shoppers this Christmas.

Source [Computeractive]