As from the 1st December, the online auction firm eBay, will be opening up a so called “pop-up” Christmas Boutique! It will be located in London’s West End at 34, Dean Street, London, W1D 4PR and it will the UK’s first store to use Quick Response (QR) codes. Behind the store is Push UK and design consultancy who have worked with eBay on a number of projects in the UK.
According to Dan Stanton, who is a director of Push UK, he said;
‘The store is very much driven by eBay. It is their first live retail experience so they wanted something that reflects the brand but that’s also very Christmassy.’
He continued by saying;
‘eBay wanted something very festive, but we had to execute that in a stylish and dynamic way’