It seems like a no brainer that when somebody visits a shopping site that they are also going to be logged into their Facebook page, so are ecommerce sites missing out on an opportunity here! Research carried out by the social recommendation firm Sociable Labs, has found that these shopping Facebook users are varied from students to middle aged people, yet they all have social media on their minds and so should commerce sites.
According to the Sociable Labs founder and CEO, Nisan Gabbay, he said;
“People look at Facebook’s active user count but don’t quite get how pervasive the service is in people’s lives. It’s there all the time in any activity they do online”