Following a successful roll out in the US, on the 5th January 2012, Starbucks in the UK will be providing an app that links a registered Starbucks Card with the user iPhone or iPod Touch allowing the user to swipe the device to make the payment! Starbucks say that there has been a seventy per cent increase in Starbucks Card holders over the past year and this shows the firm that there is a ready market!
According to Brian Waring, the vice president of marketing and category for Starbucks UK and Ireland, he said;
“Customers want to be served quickly, but fewer want to use cash. We wanted to find a way for them to pay in the quickest way possible. Because our customers want it, we have created our own custom-?built mobile payment technology rather than waiting for the near field communication technology, which is currently not widely available. We’re always thinking of new ways to add value to our customers and give them more reasons to choose Starbucks.”
Source [Geeky Gadgets]