A couple of years ago the tablet computer was regarded almost as a toy, but today the market in tablet computers has grown to the point where shopping habits are being changed! This can be put down directly to the ease of use and of course, the apps that are available, stores have made it much easier to shop online using a tablet device. As a result of this, around twenty per cent of all online sales come via a tablet device and this is balanced by the fact that around sixty per cent of tablet owners have actually made an online purchase.
Tablet owners spend on average over one and half hours on the device and are likely to spend up to twenty per cent more shopping, than a consumer without use of a tablet device. The info graphic below shows just a how the consumer has taken to the tablet, which is something that is likely to continue to rise.