These cool visual effects have put together by the UK based Studio Output and Marshmallow Laser Feast for Sony Europe in order to show off how cool the movies that are available from the Playstation Store are. Clearly, they are very cool indeed! These clips are in real time, with no editing or post production trickery and they are simply awesome!
This is what the people behind the cool hologram effect have to say about it;
Check out this guy’s room totally change into the movie he is watching! No SFX, no post production, no cuts, everything you see here is 100% for real. We were funded by the Video Store of PlayStation® Store (http://www.greatfilmsfillrooms.com) to make a series of movie related videos using ‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller.