The Perfect Gift Facebook App From John Lewis

The up market department store John Lewis is going all social with a new Facebook app called the “Perfect Gift” it is supposed to help the Facebook users find those perfect gifts for those special people in their lives. Basically its search features that brings up a list of potential gifts to choose from, good marketing though!

According to Lee Brignell-Cash, managing director, FusePump who are begin the smooth running of the app, said;

“A standard e-commerce site in Facebook won’t generate the necessary interest to really take advantage of what the platform has to offer, but if a Facebook application is innovative and easy to use, it will reach a much wider audience.”

Source [PSFK]