To launch the superb online new online game Star Wars: The Old Republic there is a need for something out of the ordinary, something different, something like a flash mob taking over the square and fighting it out with light sabres, now that is going to get the attention of passers by, check it out! The difference here is instead of a lot of noise and movement, the crown are treating to a silence freeze frame flash mob.
This is the text that goes with the video of the Times Square
Plain clothes warriors join the battle among Jedi and Sith in the first ever light sabre freeze mob duel in the heart of New York’s Times Square. Watch as over 100 fans joined the battle to celebrate the launch of STAR WARS™: The Old Republic on 12.20.11
Source [Nerd Approved]