Will Apple Go For Premier League Rights?

 

There are rumours that with the Premier League preparing to enter into talks for its very lucrative television contracts, that Apple may be interested in having a go for the rights!

However, this is a rumour and the current rights holder Sky already allows live matches on Apple device via SkyGo. If Apple were to take the rights, they would need to launch the Apple TV hardware very fast and the only way that they could make money from it would be through iTunes or as an app.

Therefore, while it looks unlikely that Apple will look at the Premier League football match rights, we may have overlooked the real rival in this game Google; they have YouTube and plenty of cash!

Source [Guardian]