If you are a website owner and you have a lot of adverts on your site then you find that you are being penalised by Google’s new search algorithm. Apparently, it seems that Google have been receiving complaints that search results are returning sites that heavy with adverts over content, which to some people may seem to be a bit of a contradiction on Google part.
According to the Google engineer Matt Cutts, he said in a blog posting;
As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.