The Business Of Content Marketing Still Grows


In 2011, content market was a growth business and it looks as though nothing has changed for this industry for 2012 either, with sixty per cent of business to business marketers planning to increase their spend this year.

Out of all the reasons for using content marketing in the first place, it seems that brand awareness is the main goal and going on some of the results seem for last year; this method of marketing really works for those who get involved in it.

The info graphic below has been put together by Blue Glass; it shows how businesses are utilising this sector and why they will continue to do so during 2012 too.

Source [Mashable]