ITV Warns Apple Over iTV Brand Name

 

It has been common knowledge that Apple are planning an assault on the way that we watch TV with a new high definition TV, but unlike everything else within the Apple range, this new device will not be called the iTV as many people think.

So now, it stands to reason that Apple would go with this branding as it goes with the iPad, iPhone, iMac and iPod Touch, but ITV is the brand name for the UK independent commercial broadcaster and as such, they have written to Apple asking that they do not use iTV for their new HDTV.

In past when ITV raised this issue with Apple it has worked out fine, but now the company is under the management of Tim Cook, it seems that ITV have felt it necessary to bring the subject up once more if only for clarification.

Source [Geeky Gadgets]