Marvel Goes For Augmented Reality



The comic giant Marvel are launching a new app featuring augmented reality (AR) that allows the user to scan a printed comic with the camera of their Smartphone to unlock extra content, such as; original artwork, writers notes and editors comments.



According to Joe Quesada, who is the Chief Creative Officer of Marvel Entertainment, he said;


“Infinite Comics are a new technique in comics storytelling that is built specifically for the digital world yet in a very elegant way manages to keep the purity of what makes a comic a ‘comic,’”


He added;


“It gives readers the same feel of reading a traditional comic while also offering a whole new experience that really feels like the future of where the medium is headed.


The app is free and is available from iTunes and Android Market


Source [PSFK]



Leave a Reply

Your email address will not be published. Required fields are marked *