Marvel Goes For Augmented Reality



 

 

The comic giant Marvel are launching a new app featuring augmented reality (AR) that allows the user to scan a printed comic with the camera of their Smartphone to unlock extra content, such as; original artwork, writers notes and editors comments.

 

 

According to Joe Quesada, who is the Chief Creative Officer of Marvel Entertainment, he said;

 

“Infinite Comics are a new technique in comics storytelling that is built specifically for the digital world yet in a very elegant way manages to keep the purity of what makes a comic a ‘comic,’”

 

He added;

 

“It gives readers the same feel of reading a traditional comic while also offering a whole new experience that really feels like the future of where the medium is headed.

 

The app is free and is available from iTunes and Android Market

 



Source [PSFK]

 

 







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