A survey has found that half of all the homes in the US have at least one device that was made by Apple and to make it worse, out of the homes who did not own an Apple, ten per cent say that they are planning to do so within the next year, kerching!
According to Jay Campbell, the vice president of Hart Research Associates, who conducted the CNBC survey, he said;
“It’s a fantastic business model — the more of our [Apple] products you own, the more likely you are to buy more,”
He finished off by saying;
“Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”