The idea of augmented reality (AR) is fine, but it is only recently that we have been able to make use of this technology through a Smartphone. This is because the technology would have normally required tracking features in order to work, but the Obvious Engine is not like that at all. The app can take the object manipulate it and even add features such as lights or patterns, the possibility for marketing is clearly obvious.
Here is what to expect from this interesting and exciting new augmented reality engine;
Obvious Engine is a vision-based augmented reality engine for indie games companies, digital artists, developers and brands. The engine can track the natural features of an image, which means you no longer have to use traditional markers and glyphs. The engine now works with curved surface objects. It is perfect for creating engaging, interactive experiences that blur the line between real and unreal. And there’s no need to modify existing objects – the object is the trigger.
Source [Obvious Engine]