Twitter will be testing out a new advertising programme that is aimed at small businesses that also happen to use the American Express card too. The testing group is small, but over the weeks, it will expand to allow more similar businesses to join.
The idea is to keep it simple and allow users to get started within minutes, there is the added benefit of being able to attract new followers and publish tweets through the Twitter automated service.
This is what Twitter are offering the small business owner;
Promoted Trends and Promoted Tweets in search have been available on Twitter for iPhone, Twitter for Android and the mobile web (m.twitter.com) for some time.
Promoted Accounts and Promoted Tweets in the timeline have been available on mobile web for several months as well.
Source [The Next Web]