When viral marketing goes well, it can be a runaway hit, especially when it is a video. But sometimes the attempt can be so cheesy that it actually becomes a success and therefore completes the circle, we are not sure about Nintendo’s attempt here, but it has been viewed quite a lot, so success!
According to Nintendo, this is the thinking behind their viral marketing campaign for the 3DS;
We partnered with Joel McHale to bring the funny to this video (not) about Nintendo 3DS. How subtle can he be?!
Source [Geeks Are Sexy]