The Swedish based furniture and lifestyle company IKEA is about to enter the competitive world of home entertainment with the launching of UPPLEVA, which is a Mash up of furniture and technology. It is not going to be for everyone though, as it seems to be directed at people who want a tidy living room with everything tucked away in its place. According to the IKEA, we should expect to see this in store at some point next year!
This is what IKEA have to say about their new and interesting UPPLEVA home entertainment systems;
IKEA introduces UPPLEVA, a completely new range that integrates smart TV and sound system with furniture. UPPLEVA brings beauty and functionality to the living room, solving the problem of cable clutter and miss-match between TV and furniture.
You will find UPPLEVA in Stockholm, Milan, Paris, Gdansk and Berlin in June 2012. During autumn 2012, UPPLEVA is available in all of the stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal, and during spring 2013 in even more countries.
We are still waiting for the all important prices!