There are strict rules on what how and when athletes, coaches and team managers can inform their followers and friends what is going via social media during the 2012 London Olympic Games. So in order to make it easier for everyone the International Olympic Committee (IOC) has launched an online headquarters. This will collect and display verified social media feeds to a single hub and thereby sticking to all of the rules.
According to the IOC social media head Alex Huot, he said;
“Another interesting thing that might come out of the hub is that Olympic Athletes will be able to connect not only with their fans but with each other before, during and after the Games are over, if they so desire,”
“If we take a step back we have a pretty cool scenario of fans connecting with athletes, athletes connecting with athletes and the IOC becomes a platform of sorts connecting everybody together.”