We mainly use our Smartphone’s and apps for fun, possibly a little bit of work, but it has to be said that they hardly ever used for good! This is what the National Centre for Domestic Violence (NCDV) is trying to change with an interactive display at the busy Euston Station in London. The Smartphone is asked to visit the NCDV website, where they can simply drag aggressive man away from the woman before it all gets out of hand.
According to the NCDV, this is what the campaign is trying to achieve;
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.