The Swedish based furniture store IKEA used to be known for keeping it all simple, but these days that is not the way forward for a modern business. That is why IKEA are turning to augmented reality to enhance its new catalogue. To access the AR feature Smartphone users will require an app, but this is yet to be released! Therefore, until then, the company have released a cool video instead; check it out for the complete IKEA story.
These are the features of the new IKEA 2013 catalogue that uses AR;
Every year, the IKEA Catalog inspires people around the world to create homes they love. Now, IKEA is taking the inspiration one step further. This year, the IKEA Catalog is alive with smart ideas, fun stories and beautiful products. Download the IKEA Catalog App for your smartphone or tablet, and scan select pages to unlock films, interactive experiences, photo galleries and more home furnishing inspiration. With this year’s IKEA Catalog, there are endless possibilities to make your life at home better.