The 2012 London Olympics have become known as being the media games, it has been access all areas for everyone with a Twitter or Facebook page as the competitors tweet about how the Olympics has gone for them. Well this concept Adidas trainer could make the next Olympics even more social media friendly they even have their own Twitter account @adidasbarricade.
This is how these concept Adidas connected trainer came about;
London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we’ve tech’d-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It’s the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012.
These are a one off design at the moment, but who knows maybe 2016 in Rio these trainers might be right in the think of the action!
Source [Coolest Gadgets]