Barclaycard Toys

Barclaycard is rolling out its biggest ad campaign in almost three years, as part of its plans to use Christmas to encourage adoption of its contactless and mobile-payment technology.

The brand will launch its “making Christmas easier” campaign, created by Bartle Bogle Hegarty, on Sunday (11 November), with a 90-second TV ad during ITV1’s The X Factor. It was directed by Chris Palmer through Gorgeous.

The spot shows a father taking a lift to a department-store floor populated by living toys. It ends with the man using his mobile to pay for the “ideal” toy gift. The actor James Corden provides the voice of Mr B the monkey, who acts as the man’s guide through the toy shop.

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