The mobile app universe has expanded to include online shopping apps for a wide range of consumer industries. Many consumers whether they are looking for fashion or gadgets are using online applications to manage shopping online. The mobile revolution shows no sign of slowing down and when it comes to online shopping, it will continue to rise.
Whether customers are going to use credit cards, payday loans or debit cards, it is clear that mobile will play a big role in increasing revenues for retailers.
Types of apps
• Third party apps: Aislebuyer is a good example of a third party app that helps consumers pay for their purchases. It was built by an external company and it is meant to help consumers manage how much they buy.
• Retailer apps: Whether it is Saks Fifth Avenue or Sears, retailers know that they need to have apps because more consumers are requiring them. Simply having an online shopping website is not enough. The increase ofthe usage of mobile devices such as the iPhone and BlackBerry means that retailers want to connect with their current customers by using retailer apps.
Advantages of mobile apps in online shopping
Besides cost savings and efficiency, there are many benefits for consumers when it comes to using mobile apps. These advantages for consumers include:
• Being able to shop on the go: As more people become mobile through flexible work schedules and transport, this increases the need to be able to buy something whenever you want. Online shopping apps give you the power to decide when you want to purchase an item inside of having to wait to go home to buy an item.
• Simple purchasing process: Many ecommerce websites can look too complicated for users to buy a product. Mobile apps have simplified this to make it simple and efficient for consumers to buy anything they want. This is why they are popular with mobile app users who want to shop whenever it suits them.
Tech developers should stay one step ahead of consumers by researching the latest mobile shopping trends. These include the predicted rise in mobile payments for virtual products and items, as well as the general rise of mobile payments across the board. As consumers are looking for more online shopping apps to hold their attention, this presents plenty of opportunities for entrepreneurial tech developers to tap into this growing market.