Big companies have been giving out samples for a long time now, but Pepsi have come up with a brilliant and cool of giving away samples of its products, they call it the Pepsi Like Machine and it does exactly what it you think it does, like it on Facebook to a get a free Pepsi! The consumer gets a free a drink and Pepsi gets a Like and they know who has taken advantage of this offer too, that’s marketing for you!
This why Pepsi wants you to like them;
Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking our product at the same time. That’s why we created the Pepsi Like Machine. And guess what…people really liked it. First test was at the 2013 Beyonce concert in Antwerp. Live for now.